You Won't Believe What Happened to Arby's Legendary Sign From Hollywood at Stagecoach—Find Out Now!

A weekend in the desert is a cherished escape for many Southern Californians, and this year, even a beloved neon sign got in on the action. The iconic Arby’s cowboy hat sign, which has been a staple of Hollywood lore, made a grand appearance at the Stagecoach Music Festival in Indio, California, nearly two years after its original location closed.

Once perched at the Arby’s located at 5920 Sunset Blvd. in Hollywood, this distinctive sign shined brightly at the Empire Polo Club, over 130 miles away from its original home. The beloved symbol of the roast beef chain became one of the festival’s most popular photo spots, drawing attendees eager to capture a moment in front of it.

“As you can see, everyone’s loving it. Everyone’s getting a photo op standing in front of it,”

said Roger Amaya, an Arby’s franchisee, who highlighted the enthusiasm surrounding the display. Over the course of the three-day festival, festival-goers strolled by the Arby’s pop-up near Diplo’s Honky Tonk, with many standing in line for a chance to snap a photo in front of the iconic sign. Some even climbed onto surrounding hay bales to get a better angle, calling out to one another to capture the perfect shot.

Interestingly, not all those taking pictures were local residents familiar with the sign’s rich history. Many were from out of town and simply drawn to its striking visual appeal. The Hollywood Arby’s, which operated for more than 55 years, closed its doors in June 2024, a casualty of rising food costs, neighborhood changes post-pandemic, and a new law that increased the minimum wage.

Amaya noted that Amir Siddiqi, the head of a group of Arby’s franchises, played a pivotal role in the sign’s restoration and relocation. “We were able to bring it back to life here and bring it to all the fans of Arby’s out there,” he stated, celebrating the revival of a piece of fast-food culture.

Now that Stagecoach has concluded, the fate of the iconic sign remains uncertain. “That’s the big question, so you gotta stay tuned,” Amaya teased, leaving fans curious about what adventures the sign might embark on next.

The Arby’s cowboy hat sign is more than just a piece of advertising; it’s a nostalgic piece of Americana that has captured the hearts of many. Its journey from a Hollywood fast-food joint to a festival centerpiece serves as a reminder of the intersection between culture and commerce, where a simple sign can evoke memories and spark joy among new generations.

As Southern Californians and festival-goers alike reflect on the joy that this whimsical piece of neon can bring, it’s clear that the story of the Arby’s cowboy hat sign is far from over, and its next chapter could be just around the corner.