Real Estate Agent's Wild Game of Hide-and-Seek: You Won't Believe What Homes Are Hiding!

Where’s Lisa DuBois? is the playful question posed in a series of viral real estate videos that have captivated audiences across social media. Imagine a camera slowly scanning a bedroom while a whispering voice teases, “I’ve hidden under so many beds in Northern Virginia. Tell your kids—it’s not a monster; it’s Lisa DuBois... But not today. I’m over here!” Moments later, DuBois, an associate broker with RLAH @properties in Falls Church, Virginia, pops out from behind a closet door, engaging viewers in a unique game of hide-and-seek while showcasing various properties.

Filmed with nothing more than a smartphone and a small microphone, these low-tech videos have achieved high impact, transforming her real estate marketing strategy. After spending 20 years building a solid real estate business, DuBois realized that her earlier, more scripted video attempts fell flat. “I was wooden and very stiff on camera. It wasn’t me—I was too buttoned up,” she reflected. “Nobody was going to watch that—nobody did.”

It was in November 2024 when DuBois, seeking a creative outlet to better connect with potential home buyers, teamed up with real estate brand strategist Eric Cruz. Cruz encouraged her to embrace her authentic self and inject humor into her videos. They experimented with a hide-and-seek concept, combining a whispery delivery with her trademark deadpan humor. This combination proved to be a recipe for success, as her first hide-and-seek video received about 14 million views, catapulting her into the national spotlight and significantly boosting her online following.

“Being myself—owning my goofiness—resonated,” DuBois said, acknowledging the overwhelming positive response from viewers. Her videos have featured her hiding in all manner of locations, from under tables and blankets to her favorite spot inside a Murphy bed. While she finds joy in her creativity, she does set limits: “Real estate pays the bills—I’m not risking it,” she quipped, referring to a suggestion she received to hide on a roof.

DuBois’s innovative approach taps into the growing trend of ASMR—autonomous sensory meridian response, characterized by soft, soothing sounds. “My Gen Z editor [Cruz] said I would go viral if I did an ASMR video,” she recounted, expressing her satisfaction with the decision to explore this format. The combination of her whispers and playful antics has not only attracted buyers but also earned praise from fellow agents for her creativity. With increased engagement on social media, her listings have garnered more attention, showcasing the power of authenticity in marketing strategies.

Yet, more than just a marketing gimmick, DuBois’s primary motivation remains simple: “I do this for fun.” Leveraging her growing platform, she has also started producing content for local businesses, further intertwining her passion for real estate with community engagement and a bit of extra hide-and-seek fun.

For other real estate agents seeking to connect with their audiences, DuBois offers invaluable advice: “Be yourself. Don’t try to force something or be someone you’re not. Authenticity sells—it gets views, clicks and followers.” This philosophy not only enhances her marketing efforts but also enriches the experience for her potential clients and buyers, demonstrating that in a world saturated with cookie-cutter marketing, originality stands out.

In a market that increasingly values personality and connection, Lisa DuBois is redefining how real estate can be marketed—with a dash of creativity, a sprinkle of humor, and a whole lot of authenticity.