Salehe Bembury’s Shocking PUMA Debut: Why This Sneaker Could Change Everything!

PUMA and designer Salehe Bembury have officially launched the Velum, a new lifestyle silhouette that represents a significant evolution in their collaboration. This announcement follows the shoe's initial reveal during an exclusive event at Paris Fashion Week in June 2025, where it was showcased as part of a broader design vision.

The Velum is deeply rooted in biomorphic design, a style characteristic of Bembury's work that emphasizes organic forms interpreted through advanced engineering. The shoe presents a fluid form that appears sculpted, crafted from a single, continuous material that is shaped by elegant curves and contours. This approach not only aims for aesthetic appeal but also reflects a philosophy of design that prioritizes natural beauty.

The upper part of the Velum is made from a lightweight, engineered mesh that enhances breatheability and flexibility. Over this base, a sculptural printed cage is applied, which is central to the Velum’s unique visual identity. Bembury refers to this structure as 5D-printed, a term that captures the layered depth and dimensional qualities of the cage rather than adhering to conventional manufacturing labels. This cage envelops the foot, providing an expressive, tactile surface that feels both structured and contemporary.

This sculptural framework is not merely decorative; it is a vital element of the Velum’s architecture. The printed cage shapes the silhouette and reinforces a sense of dynamic motion, allowing the design to flow organically. The interplay between the mesh upper and the cage introduces a rich texture that enhances visual perception without overwhelming the overall form.

Underneath, the Velum is equipped with PUMA's NITROFOAM, a cutting-edge cushioning system designed for lightweight comfort and responsive support. This technology anchors the shoe firmly in the performance realm, even as it enters the lifestyle category. The midsole is engineered to provide rebound and stability, ensuring that the Velum is not just an artistic statement, but also a functional piece of footwear. This incorporation of NITROFOAM signifies PUMA's commitment to marrying innovative design with practical wearability.

The Velum is set to launch in a striking “Rhubarb” colorway, showcasing Bembury's distinct approach to color and texture. This hue not only highlights the shoe's organic qualities but also gives it a robust visual presence. As a lifestyle model viewed through a performance-oriented lens, the Velum occupies a unique niche within PUMA's footwear lineup.

The highly anticipated PUMA x Salehe Bembury Velum will be available starting on February 7, 2026, through the PUMA website, flagship stores, and select stockists. As the collaboration continues to evolve, the Velum serves as a testament to the innovative spirit of both Bembury and PUMA, further solidifying their positions in the ever-competitive landscape of fashion-forward footwear.