You Won't Believe What Healthy Snacks Are Taking Over Grocery Aisles in 2026 – Get Ready for a Shocking Change!

As the health economy continues to evolve, Dole Food Company is aiming to put fruit at the forefront of people's eating habits. The 123-year-old brand has recently launched its “Fruit FWD” trend report, which analyzes shifts in consumer behavior toward snacking, mini meals, and healthier beverage options, showcasing how these changes are transforming the food landscape.

Mike Secor, Dole’s vice president of marketing, emphasizes that today's consumers are not merely choosing fruit out of obligation; rather, they are recognizing its value. According to Dole's research, **52% of global consumers** now cite the “nutritional benefits” of fruit as a primary reason for their choice, while **49%** believe that fruit “supports overall wellbeing.” This marks a significant shift in how fruit is perceived, moving away from the notion of it being a diet-centric food.

Even with Dole's long-standing history since **1901**, the brand acknowledges that fruit's role in diets is changing, prompting a reevaluation of how it markets its products. Secor notes, “The mantra continues to be ‘Sunshine for all,’ but we are actively seeking new ways to enhance the brand’s relevance.” He adds, “Fruit is having a bit of a moment. People are economically challenged and looking for little respites and ways to escape. We provide that.”

The report identifies several trends, particularly the rise of “mini meals” and snacks, which are now replacing traditional three-meal structures among time-pressed consumers. A staggering **54%** of surveyed individuals reported opting for snacks over meals when busy, with **75%** considering snacks as a “critical part of their day”—a source of joy amidst their hectic lives. This behavioral shift creates a prime opportunity for fruit to take center stage in snacking routines.

Traditionally, fruit may not have been viewed as a main course, but Secor believes that Dole can change this perception. “Fruit is not typically a center of the plate item. But we can be. One of our big jobs is just figuring out how to fit into people’s lives in the best way that we can.”

In addition to solidifying its place in snacking, Dole is exploring growth in the beverage sector. The trend report highlights a surge in “drinkable fruit” as the non-alcoholic drink market rises, particularly among younger consumers. Traditional fruit juices were often enjoyed in cocktails, but today's **Gen Z** demographic is gravitating toward fun, alcohol-free options. Popular items like agua frescas, mocktails, and refreshers—often flavored with tropical ingredients such as guava, lychee, and passionfruit—are gaining traction on social media platforms. For instance, TikTok views for agua fresca content surpassed **1.4 billion** in **2025**.

Secor also noted that some unconventional fruit pairings, like pineapple coffee, are becoming more popular, reflecting a broader trend in culinary experimentation. Demographic factors play a significant role in these trends, with guava emerging as the **No. 1-trending fruit** in restaurants last year.

Health consciousness among consumers is another driving force behind these trends. With the buzz surrounding GLP-1 medications and increasing unease about ultra-processed foods, more individuals are seeking “natural” dietary options. This aligns with Dole's strategic focus on not just product innovation, but also on creating engaging content—such as recipes and how-to guides—that resonates with consumers.

Ultimately, Dole’s trend analysis is focused on enhancing its brand identity rather than merely expanding its product line. Secor encapsulates the brand’s mission succinctly: “We can provide little moments of joy, little rays of tropical sunshine.” As consumer preferences continue to shift, Dole is positioned to embrace its role as a source of nutrition and happiness, reinforcing the idea that food is not just fuel but a vital component of human experience.