You Won't Believe What Ann Michael Maye Uncovered About Hingham's Needlepoint Craze – Shocking Details Inside!

In a delightful twist blending sports, community, and creativity, local entrepreneur Shana McCarthy has seen her relatively new business, Greenhouse Needlepoint, skyrocketing in popularity thanks to a chance connection with Ann Michael Maye, the wife of New England Patriots quarterback Drake Maye. Three years into her needlepoint journey, McCarthy’s venture has turned from a budding hobby into a flourishing small business, all thanks to a single social media post that captured the hearts of stitchers across the nation.

On February 7, 2026, a photo surfaced on social media of an “I heart Drake Maye” needlepoint canvas, crafted by Greenhouse Needlepoint and gifted to Ann Michael Maye. The post ignited a flurry of orders for the canvas from stitchers eager to replicate the design after Ann Michael generously thanked the company for the thoughtful gift. Suddenly, phones began ringing off the hook in the small Norwell shop, with the excitement of the Super Bowl around the corner.

The idea to send a custom canvas to Ann Michael Maye sparked during a family conversation. Katie McCarthy, Shana’s 17-year-old daughter, spotted Ann Michael’s new passion for needlepoint on TikTok. "We saw her post a couple of things two Wednesdays ago and thought – wouldn’t it be so fun if we sent her something?" Shana recounted, noting the enthusiasm that followed. Collaborating with Jackie Fanning, owner of Halcyon House Designs and part-time employee at Greenhouse, the team crafted a design to emulate a popular t-shirt that Ann Michael was seen wearing. “We went back and forth with design ideas and landed on this fun spin,” Fanning said. McCarthy underscored the effort as a simple act of community spirit, “It was simply a gift, and we were not expecting anything to come of it."

After overnighting the package to Ann Michael, the response was immediate. Within an hour, she shared the canvas on Instagram, tagging Greenhouse Needlepoint. The shop's notifications exploded with orders, showcasing how a single gesture of goodwill can resonate within a community. Shana noted, “What started as a brainstorming session in our shop girl group chat turned into a viral needlepoint canvas!” As the shop’s Instagram ticker began to climb rapidly, Shana marveled at the reach and impact of social media exposure for a small business.

As the week unfolded, excitement continued to surge. Another Patriots wife, Jayda Hawkins, even posted a video of Ann Michael stitching the canvas on a plane to the Super Bowl. Ann Michael later expressed her joy over the project, stating, “It’s perfect for the Super Bowl; I’m obsessed. I want to try and finish it this week if I have any down time.” This passionate engagement from a public figure only fueled further demand, with orders pouring in from across the country.

“It was such a nice thing to do; she didn’t have to do that. It’s amazing her reach,” remarked Shana, revealing they were initially unprepared for the overwhelming response. Yet, thanks to Jackie’s quick work, the team managed to fulfill 50 orders in just under a week, a testament to the power of community collaboration. They’ve since reopened pre-orders to accommodate the ongoing interest.

The enthusiasm from the Patriots community, particularly around the Mayes, has made a lasting impression. Shana described the couple as “so likable” and highlighted Ann Michael’s authenticity and genuine nature. “She clearly loves it and is hooked on it. Needlepointing is such an awesome way to channel stress into something quiet,” Shana mused, noting its therapeutic benefits, especially amidst the excitement and pressure of Super Bowl week.

As Greenhouse Needlepoint thrives, it has established itself as a vibrant hub for local stitchers in South Shore, offering supplies, classes for beginners, and a welcoming atmosphere. “It’s not your Nana’s needlepoint,” Shana stated, emphasizing the potential for finished canvases to become much more than traditional pillows and bags, indicating a modern take on an age-old craft. Anecdotal stories from patrons reveal that needlepointing can lead to decreased heart rates and screen time, reinforcing the idea of crafting as a beneficial hobby.

With the excitement of the Super Bowl and a growing customer base, Greenhouse Needlepoint continues to foster community and creativity, encouraging others to pick up needlepoint as a fulfilling activity. As Jackie commented on Ann Michael’s enthusiastic promotion of her canvas, “Hopefully Ann Michael’s stitched canvas will hang on the Maye family Christmas tree…possibly next to the Super Bowl LX trophy! Go Pats!”

For those interested in needlepoint, Greenhouse Needlepoint offers classes that fill up rapidly. The shop, located at 293 Washington Street, Norwell, is a wonderful local resource where you can dive into this creative pastime. Check them out at www.greenhouseneedlepoint.com or follow them on Instagram @greenhouseneedlepoint. Happy stitching, and go Patriots!