Why Are 3 Out of 4 People Still Addicted to Social Media Despite Knowing It’s Ruining Their Lives?

Why, despite all we know of the negative effects of social media, do so many of us continue to use it and allow our children and grandkids to use it?

Back in 2009, it was reported that social media had eclipsed pornography in the number of online users. This was heralded as good news, especially with claims from Facebook's co-founder Mark Zuckerberg that social media would “make the world more open and connected.” However, as time has passed, the reality painted by social media's influence has been far more complicated.

Today, social media algorithms often create “echo chambers” that feed users content aligning with their existing biases. This results in political and social polarization, fostering an us-versus-them mentality among users. Moreover, when these individuals are gathered in the same digital space, misinformation can spread like wildfire. Given the extensive research available highlighting the dangers of social media, one must wonder why we continue to engage with these platforms.

Addressing the addictive behaviors associated with social media often requires a multifaceted approach. Solutions may need to come from various fronts: government regulation, education, media accountability, social movements, and shifts in public opinion. It appears that the latter is beginning to change. Many are now saying things like, “I’m not really on Facebook anymore,” or “I think I was finally able to uninstall my social media apps.” Although the number of social media users may still be on the rise, studies indicate that user engagement is on the decline. More people are signing up for accounts, but they are using them less frequently.

Religious organizations, in particular, can be slow to adapt to these changes. Take, for instance, the question of whether a church truly needs to maintain a presence on Facebook or if a youth group is genuinely more effective with an Instagram account. Even more locally, does a denominational magazine require a social media presence? These are pertinent questions to consider as communities navigate the evolving landscape of social media usage.

While governments may impose restrictions on social media access for minors, and universities can publish undeniable research on the dangers associated with these platforms, the most significant change may occur only when individuals collectively decide to stop feeding this beast. The shift in public sentiment may be the key to mitigating the negative impacts of social media. Until we grow tired of its compulsive grasp, the cycle may continue unabated.