Shocking Exit: Why Meghan Markle's Brand and Netflix Deal Crumbled Overnight!

7 March 2026

In a significant move, Meghan, Duchess of Sussex, has announced the end of her partnership with Netflix for her lifestyle brand, As Ever. Launched in 2025, As Ever initially benefited from the streaming giant's support, but the two entities are now charting independent paths.

In a statement shared with CNN, a spokesperson for As Ever expressed gratitude for Netflix's role in the brand's early stages: "As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more."

Netflix also confirmed the termination of financial support for As Ever, highlighting the brand's evolution. The company stated, "Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life. As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world."

This development comes as Ted Sarandos, the CEO of Netflix, previously noted Meghan's underestimated cultural influence. He remarked, "I think Meghan is underestimated in terms of her influence on culture." His comments reflect the public's fascination with the Duchess, particularly following the release of her series, "Harry and Meghan," and the follow-up, "With Love, Meghan." Sarandos pointed out that the public's intrigue was evident when merchandise linked to Meghan, such as her shoes and a specific Hermès blanket, sold out rapidly after appearances in the series.

As Ever's independence marks a pivotal moment for Meghan, who has consistently sought to redefine her role beyond royal duties. By stepping away from Netflix's financial backing, she asserts her brand's identity in a marketplace that increasingly values authenticity and self-sufficiency. This move could signify a broader trend of celebrity brands and personalities pursuing autonomy, allowing them to craft their narratives and business strategies without external influences.

As the lifestyle brand ventures into its next chapter, industry observers will be keen to see how it evolves and whether Meghan's vision can resonate with a broader audience. The lifestyle sector is a crowded marketplace, filled with influencers and brand collaborations, but Meghan's unique position—drawing from her royal heritage and her personal experiences—could provide her with a distinct edge.

In the coming year, the landscape of lifestyle branding will be one to watch, especially as As Ever takes on the challenge of standing out in an industry filled with competition. Meghan Markle's journey reflects a cultural shift towards personalization in branding, emphasizing the power of individual stories in connecting with consumers.

As the Duchess forges ahead, she not only embarks on an entrepreneurial path but also highlights the changing dynamics between personal brands and established corporations. In a world where consumers increasingly seek authenticity, Meghan's next steps will be critical in defining the future of her brand and its potential impact on the lifestyle market.