Real Madrid in Shocking 'NBA Europe' Deal Talks—What This Means for European Basketball!

The NBA is making significant strides in expanding its global footprint, with discussions underway for a proposed European basketball league. Commissioner Adam Silver mentioned the league, tentatively named 'NBA Europe', during a press briefing preceding the NBA's first regular season game in Berlin, Germany. The game, featuring the Orlando Magic and the Memphis Grizzlies, concluded with the Magic claiming a 118-111 victory.
According to Silver, the initial plans for NBA Europe aim to launch in 2027 with 10 to 12 established franchises that would remain in the league on an annual basis. The concept includes a mix of well-known European teams, such as Real Madrid, and newer franchises, potentially increasing to a league of up to 16 teams by adding spots for qualifying clubs.
The NBA is already capitalizing on the growing popularity of basketball across Europe, as evidenced by its commitment to hosting six games in four different cities from 2026 to 2028. Cities like London, Manchester, Berlin, and Paris will serve as venues for these games, further solidifying the NBA's presence in the continent.
In his comments, Silver described the talks with Real Madrid, which competes in the prestigious EuroLeague, as primarily “fact-finding.” He also confirmed discussions with another EuroLeague team, Alba Berlin, whose Uber Arena hosted the recent NBA game. “We're trying to find the best combination of the old and the new; the tradition and the innovation,” Silver remarked, suggesting a thoughtful approach to integrating established European basketball traditions with the NBA's brand.
Alba Berlin has been highlighted by Silver as a model for what the NBA seeks to achieve with the new league, demonstrating the potential for blending traditional European basketball with the NBA's commercial and competitive aspects.
However, the proposed league has raised eyebrows within the existing EuroLeague. Reports indicate that the EuroLeague is concerned about this new venture and has even threatened legal action against the NBA should any of its clubs break existing agreements to participate in the new competition. Nevertheless, Silver expressed optimism, believing that there is “plenty of room for competition” between the two leagues.
The vision for NBA Europe is not only ambitious but reflects the broader trend of basketball's globalization. The NBA's efforts to host games in major European cities and its discussions with elite European teams underscore the league's intent to cultivate a genuine connection with European fans. With basketball's increasing popularity on the continent, the potential for a successful European league may well align with the interests of both the NBA and its proposed franchise partners.
As the talks progress and the NBA gears up for this exciting venture, basketball enthusiasts across Europe and the United States will be watching closely to see how this new chapter in international basketball unfolds.
You might also like: