Lark's Bold Move: How One Platform is Revolutionizing 100+ Hotels Overnight! Don't Miss Out!

In a significant move poised to reshape the landscape of hotel bookings, Olive, a leading intelligent commerce platform, has announced an exclusive partnership with Lark, North America’s premier operator of independent hotels with properties under 150 keys. This collaboration will roll out across Lark’s expanding portfolio of nearly 80 hotels situated in 22 states and two countries, marking a pivotal shift in how these establishments approach guest interactions.

Lark’s choice of Olive underscores a broader trend within the hospitality industry, where hoteliers are increasingly moving away from outdated booking technologies. By adopting Olive’s guest-first and intelligent booking platform, Lark is set to enhance brand control and gain deeper insights into guest preferences. This transition aims to deliver seamless, personalized digital experiences that align closely with the hospitality offered on-site.

After a thorough evaluation of major booking engines and Central Reservation Systems (CRS), Lark’s decision to partner with Olive highlights the platform's rising status as a leader in intelligent hotel commerce. The partnership is expected not only to modernize Lark's technology infrastructure but also to foster meaningful relationships with guests. “Our guests expect an online experience that feels as personal and effortless as their stay,” remarked Peter Twachtman, CEO of Lark. “Olive stood apart as the only platform capable of delivering that branded, high-converting experience. We’re not just upgrading technology; we’re investing in the future of our guest relationships.”

Olive’s platform has demonstrated remarkable performance metrics, including an average 84% increase in conversion rates and a 76% boost in direct bookings among its partners. These improvements significantly reduce reliance on third-party booking services and create a more direct connection between the hotel and its guests. The platform integrates booking technology that eliminates redirects and widgets, transforming the user experience into a seamless extension of each hotel’s brand identity.

“Lark represents the best of independent hospitality,” stated Eric Lutz, Co-Founder and CEO of Olive. “Together, we’re proving that hotels don’t have to choose between design, data, and revenue. This partnership ushers in a new era of intelligent, guest-first commerce.”

Furthermore, Olive’s platform is designed to integrate smoothly with popular Property Management Systems (PMS) like Mews, ensuring efficient data flow and minimizing repetitive tasks. The full deployment of this innovative technology is slated for completion in early 2026 across Lark’s diverse portfolio.

This partnership is indicative of a larger shift within the hospitality sector, where technology is not just an operational tool but a crucial component in crafting memorable guest experiences. As hotel operators like Lark embrace intelligent commerce solutions, they are better positioned to meet the evolving expectations of travelers who increasingly seek personalized and efficient interactions with their accommodations.