Knoxville's Fitness Scene is Changing! Discover the Shocking Secrets Behind Crunch Bearden’s Grand Opening!

KNOXVILLE, Tenn., February 20th, 2026 — The fitness landscape in Knoxville is set to change with the upcoming opening of Crunch Bearden, a new state-of-the-art fitness facility by CR Fitness Holdings LLC, the leading franchisee of Crunch Fitness. Spanning 46,819 square feet, the facility will occupy the former Persian Galleries space at 4581 Kingston Pike, Knoxville, TN 37919 and is anticipated to open its doors in 2026.

Positioned to cater to a diverse range of fitness enthusiasts, Crunch Bearden will feature the latest in Crunch Fitness's 3.0 club design. This includes top-quality cardio and strength training equipment, as well as premium amenities such as a Hot Studio, Ride Cycle Studio, dedicated Glutes & Abs Studio, functional training areas, HydroMassage®, tanning services, and full-service locker rooms. This wide array of offerings aims to create a dynamic and inclusive environment suitable for all fitness levels.

Prospective members eager to join the new fitness hub can visit CrunchBearden.com to reserve memberships before the opening. The introductory rates start at just $9.99 per month, with no enrollment fees and the potential to save up to $60 annually on select membership options. Notably, the first 500 founding members will receive perks like a free t-shirt and discounts on small group and personal training sessions.

“We're proud to expand our Tennessee footprint with Crunch Bearden,” said Tony Scrimale, CEO of CR Fitness Holdings. “Knoxville has a strong, active community, and we look forward to delivering a high-energy, welcoming gym where everyone feels supported in their fitness journey.”

In addition to enhancing fitness accessibility, Crunch Bearden is poised to bring valuable employment opportunities to the Knoxville community. Interested candidates can explore available roles on the CR Fitness Holdings job portal at https://crnch.co/jobs.

CR Fitness Holdings is on a growth trajectory, aiming to operate a total of 110 Crunch Fitness locations nationwide by the end of 2026. Led by a seasoned team with over 150 years of combined experience in the fitness industry, including Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale, the company currently manages 93 locations across several states, including Florida, Georgia, North Carolina, Texas, and Tennessee. The expansion efforts are also extending into Arizona.

Founded on a philosophy of making serious exercise fun, Crunch Fitness has become a notable player in the fitness arena, serving over three million members worldwide. The company continues to innovate with a diverse suite of group fitness classes and unique programming tailored to its varied clientele. Headquartered in New York City, Crunch has over 500 gyms across 41 states and several countries, including Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India, marking its rapid expansion both domestically and globally.

As Crunch Bearden prepares for its launch, it reflects a growing trend in the fitness industry that prioritizes accessibility, community engagement, and innovative offerings, setting the stage for an exciting new chapter in Knoxville's health and wellness journey.