Is Your Business Ready? The Shocking Truth About the 2026 Maui Marathon Expo You Can’t Afford to Miss!

The 56th Annual Maui Marathon is set to take place on Sunday, April 26, 2026, in the scenic location of Kāʻanapali, and the excitement is already building among participants and spectators alike. This long-standing endurance event has been a staple of Hawaii's sporting calendar, drawing thousands of runners and fitness enthusiasts from across the globe.

As part of the marathon weekend, organizers are now accepting vendor applications for the 2026 Health & Fitness Expo. Scheduled for April 24-25, the Expo will be hosted at The Westin Maui Resort & Spa in the Valley Isle Ballroom. This free public event serves as a crucial hub for runner check-in and race preparation, while also facilitating community engagement and connections between local businesses and the marathon crowd.

The Expo will open its doors on Friday, April 24, from 12 PM to 6 PM, and continue on Saturday, April 25, from 9 AM to 5 PM. The event offers a unique opportunity for Maui-based small businesses, nonprofit organizations, health and wellness brands, as well as fitness companies to showcase their products and services to a diverse audience. Exhibitor space will be allocated on a first-come, first-served basis, emphasizing the importance of early application for those interested in participating.

Applications to exhibit at the Expo can be submitted online at mauimarathon.com/expo/. This is not only a chance for local vendors to connect with thousands of attendees but also to promote health and fitness initiatives that resonate with the community and the visiting runners.

The Maui Marathon, being one of the longest-running endurance events in Hawaii, underscores the island's commitment to health, wellness, and community spirit. As the marathon approaches, local businesses are encouraged to take advantage of this platform, not only to reach potential customers but also to contribute to the vibrant culture of community engagement that the event fosters.

For those planning to attend the marathon and the Expo, this year promises to be an exciting blend of athleticism, community, and an array of local products and services that highlight the best of what Maui has to offer.