Brilliant Harvest Just Landed $4 Million—Here's Why This AgTech Startup Could Change Everything!

In a significant move for the heavy equipment industry, Calgary-based Brilliant Harvest, an artificial intelligence (AI) platform, has secured $4 million USD (approximately $5.4 million CAD) in seed funding. The announcement, made on February 5, marks a pivotal step in enhancing the platform’s capabilities and broadening its market reach.

“From a commercialization standpoint, we’re expanding — almost all of our dealer customers sell both agriculture and construction,”

Remi Schmaltz, CEO of Brilliant Harvest.

Brilliant Harvest specializes in creating an AI-driven customer experience platform tailored for the heavy equipment sector. It processes complex technical manuals, work orders, and conversational data to offer swift, accessible, and precise answers for service, parts, and aftermarket teams. The company emphasizes its roots, characterizing itself as “farmers first and innovators second.”

The recent funding round saw participation from both returning and new investors, including Builders VC, AltaML, FTW Ventures, Alpaca VC, Automotive Ventures, SVG Ventures, and NYA Ventures. This influx of capital will be instrumental in accelerating the platform's adoption across the heavy equipment dealer market.

In conjunction with the funding announcement, Brilliant Harvest reported that its platform now supports dealerships representing over 50 percent of CNH Industrial’s larger dealer stores, a major player in the agricultural and construction machinery design and production sector. According to Schmaltz, this milestone is particularly noteworthy as the top 100 dealers from the Farm Equipment Magazine report are significantly represented by Brilliant Harvest.

“Farm Equipment Magazine has a dealer 100 report, which is the top 100 dealers, and of the CNH dealers that are on that top list, half of them, based upon locations, are represented by our platform,” Schmaltz explained. This report primarily focuses on the North American market, highlighting the platform's influence in a competitive landscape.

Brilliant Harvest’s technology allows heavy equipment dealers and users to store manuals and access in-app chat functionalities for technical inquiries, enabling seamless communication and real-time updates for customers. Its clientele also includes significant farm equipment suppliers like Rocky Mountain Equipment and Titan Machinery.

Looking ahead, the funding will not only boost the technological capabilities of the platform but will also support its expansion into the construction industry by mid-2026. Schmaltz noted the intention to enhance the after-sales process as well, aiming to provide customers with essential parts and support for their equipment needs.

“If someone needs support on a piece of equipment, then being able to find and transact the parts [they’re] looking for related to a problem,” he said, underscoring the practical applications of their service.

This funding and subsequent growth strategies point toward a broader trend in the AgTech industry, where innovation and accessibility are becoming increasingly vital. Farm Credit Canada has committed to investing $2 billion in AgTech by 2030, further highlighting the growing importance of technology in agriculture and heavy machinery.

As the heavy equipment sector evolves, platforms like Brilliant Harvest are poised to bridge the gap between traditional practices and modern technological solutions, paving the way for a more efficient and responsive industry.