AI Revolutionizes Commercial Real Estate: Are You Ready to Lose Big If You Don't Adapt?

In a pivotal move for the commercial real estate (CRE) sector, RealtyAds, an AI-native digital advertising platform, has released a new industry report titled "Filling the Gaps: Transforming Leasing Efficiency in CRE with Digital Marketing and AI." Announced on November 25, 2025, the report dives deep into how innovations in artificial intelligence, automation, and digital marketing are revolutionizing the leasing landscape, particularly in light of fluctuating vacancy rates and protracted deal cycles.

The findings reveal a stark reality: traditional outreach methods are falling short in a digital-first world. Conventional strategies only engage a fraction of brokers, despite the fact that brokers manage over 90% of CRE transactions. The report highlights that with 70% of the leasing journey already completed before the first contact and 88% of decision-makers conducting their initial research online, enhanced digital visibility is not just advantageous—it's essential for success.

Trevor Marticke, the Founder of RealtyAds, stated, "The right strategy today is digital-first, AI-enabled, and data-driven. This report shows how leading CRE teams are combining strong assets with advanced digital tools to build momentum in today's competitive market."

The report emphasizes that AI-driven, automated digital marketing strategies have shifted from being optional to essential for CRE teams. RealtyAds' platform is designed to help CRE professionals connect their listings with the brokers and tenants most inclined to transact, maintaining engagement throughout extended deal cycles. The positive impact of these modern approaches is evident, as leasing teams utilizing RealtyAds reported:

• 5X greater broker engagement within 30 days
• 30% faster lease execution across key markets
• 18% increase in closed deals year-over-year

By leveraging AI optimization and audience targeting, RealtyAds ensures that property listings remain visible where decision-makers spend their time—on platforms like LinkedIn, Google, and other industry-specific channels.

Real-World Success Stories

The report features compelling case studies that illustrate the effectiveness of these advanced marketing tactics. In Brooklyn, NY, an ownership group faced stalled engagement with a significant tenant prospect. By integrating an AI-driven leasing platform with their CRM, they successfully re-engaged key decision-makers through targeted digital outreach, leading to a signed deal within two months.

In San Francisco, CA, a leading brokerage team employed RealtyAds' AI-native advertising solution to monitor tenant interest and refine their outreach based on real-time engagement metrics. Over a four-month period, they created more than 30 targeted touchpoints, maintaining visibility with top prospects and accelerating lease execution through informed decision-making.

To further quantify the impact of these strategies, the report introduces Full-Funnel Leasing Metrics, which provide insight into tenant reach and the overall effectiveness of digital enablement. For instance, RealtyAds noted that their top 15 markets collectively reached approximately 234 C-suite decision-makers per month, expanding early-stage visibility significantly. Additionally, the metrics tracked the pipeline progression of deals influenced by digital engagement, revealing that RealtyAds has facilitated:

• $5.56B Found
• $10.5B Advanced
• $1.49B Closed

These statistics provide substantial clarity for owners and leasing teams, enabling them to make more informed decisions and align better with brokers, ultimately leading to more predictable leasing outcomes.

As the competitive landscape intensifies across office, industrial, and multifamily sectors, the report underscores that the gap between digital leaders and laggards is likely to widen. The findings advocate for integrating AI and automation into leasing operations as a foundational necessity.

With the current market dynamics, RealtyAds emphasizes three pivotal strategies for CRE teams to maximize their success:

• Maximize Exposure: Enhance outreach to top brokers and tenants across the nation.
• Increase Engagement: Ensure consistent visibility throughout the leasing process.
• Accelerate Deal Flow: Convert awareness into action with AI-optimized outreach and measurement.

The complete report, Filling the Gaps: Transforming Leasing Efficiency in CRE with Digital Marketing and AI, is available for download at this link. It includes detailed leasing benchmarks, case studies, engagement metrics, and a roadmap for successfully integrating AI and automation into modern leasing strategies.

Founded by experienced CRE professionals, RealtyAds serves clients across 10 countries and 125 markets, providing market intelligence and prospect engagement tools that help close more deals. The platform is also SOC 2 Type 2 certified, ensuring it adheres to the highest security standards in the industry.

For further inquiries, interested parties can reach out via email at [email protected].