You Won't Believe How e& Egypt's New Deal Could Change Your Streaming Forever!

In a significant move for digital entertainment in Egypt, e& Egypt has announced the renewal of its strategic partnership with the digital platform Viu. This collaboration, which was highlighted during the prestigious GITEX Global 2025 event in Dubai, aims to offer customers exclusive access to a vast library of Arabic films, Korean content, and Asian series. This partnership benefits subscribers of various e& services, including Emerald, Hekaya, Ahlan, e& Money, e& Coins program, and e& Business.

e& Egypt, a leading player in integrated telecommunications and technology, has expressed a strong commitment to enhancing customer satisfaction through this renewed collaboration. Samer Mourad, the Chief Consumer Officer of e& Egypt, emphasized the importance of customer feedback, stating, “We are committed to providing the best entertainment experiences to our customers, and our partnership with Viu adds significant value to our service portfolio.” This focus on customer satisfaction underlines e&'s business philosophy, which prioritizes delivering innovative digital solutions that cater to diverse tastes.

The renewed alliance reflects e& Egypt’s ongoing effort to expand its digital and entertainment services. By offering high-quality viewing experiences, the company aims to create a more interactive platform for its customers. This strategic move goes beyond traditional telecom offerings, integrating advanced technology with digital entertainment solutions.

“We’re pleased that Viu’s content slate truly resonated with audiences in Egypt. Renewing our partnership with e& Egypt is a natural next step, and we’re confident it will deliver even greater satisfaction and loyalty for e& customers,” said Samer Mazjoub, General Manager at Viu Mena. This statement highlights the mutual benefits of the partnership, as both companies strive to meet the evolving needs of their audiences.

Beyond providing entertainment, e& Egypt is also committed to a broad digital transformation strategy. This includes offering innovative solutions that span travel, entertainment, and digital financial services. The company actively engages in community empowerment through various initiatives that focus on technology, education, and healthcare. By fostering such initiatives, e& aims to enhance its role as a leader in the telecommunications sector while contributing positively to society.

The GITEX Global 2025, held from October 13 to 17 at the Dubai World Trade Centre, served as a platform for e& Egypt to not only announce this partnership renewal but also to sign additional cooperation agreements and memorandums of understanding. This emphasis on international collaborations across strategic technology domains indicates e& Egypt’s ambition to further strengthen its market position.

This partnership with Viu exemplifies e& Egypt’s strategy to build an integrated ecosystem that combines connectivity, technology, and digital entertainment, ultimately enriching the customer experience. As the digital landscape continues to evolve, such collaborations are essential in catering to diverse entertainment needs while driving innovation within the telecommunications industry.