You Won't Believe What Pickbox 2 is Bringing—Feel-Good Shows You Must Watch Before They Disappear!

The Central and Eastern European (CEE) pay-TV platform, Pickbox, has announced the launch of a new channel, Pickbox 2, which debuted on December 1, 2025. This development comes as part of an expansion strategy to diversify its content offerings, further positioning the brand in the competitive pay-TV landscape of the CEE region.

Previously known as Pickbox TV, the platform has been rebranded as Pickbox 1, while Pickbox 2 aims to cater to viewers looking for lighter, more escapist entertainment. The channel has adopted the slogan, “Less crime, more feeling,” signifying a shift away from the crime-heavy programming that often dominates European television schedules.

The programming strategy for Pickbox 2 centers around a variety of proven international formats. This includes popular reality shows from the U.S. and U.K., engaging Latino telenovelas, home-and-lifestyle programming, and beloved cooking shows. The intent behind this diverse slate is to provide audiences with a sense of comfort and relaxation, steering clear of hard news and conflict-driven narratives, which can dominate viewing time in many households.

“Pickbox 2 represents an important step in expanding the Pickbox brand, allowing us to bring even more entertainment to viewers across the region,” stated Sanja Božić-Ljubičić, CEO and founder of Pickbox. Her remarks highlight the company’s aspirations to solidify its presence in a saturated market where many viewers seek more uplifting and feel-good content.

With its clearly defined identity, Pickbox 2 also serves as an attractive proposition for operators looking to enrich their channel lineups. The channel is strategically crafted to appeal to mainstream, family-oriented audiences, thereby enhancing the overall value of content portfolios in the CEE region.

This expansion aligns with broader trends in television where viewers increasingly gravitate toward programming that provides emotional comfort, particularly in challenging times. As the global media landscape evolves, services like Pickbox are adapting to meet these changing demands while offering a counter-narrative to the often grim storytelling prevalent in many parts of the industry.

As consumers continue to explore streaming and pay-TV options that prioritize well-being and entertainment, the launch of Pickbox 2 marks a significant milestone for the platform. It not only reflects changing viewer preferences but also signals a strategic shift in how networks can differentiate themselves in a crowded marketplace.

With the commitment to deliver "light" entertainment, Pickbox aims to establish itself as a go-to source for feel-good programming in Central and Eastern Europe, potentially redefining what viewers expect from their pay-TV services.