You Won’t Believe What VIRTUE Asia and Goldfinch International Are Unleashing in 2023!

New Delhi is buzzing with news as **Virtue Asia** recently announced the launch of **V47 Entertainment**, a branded entertainment studio created in collaboration with **Goldfinch International**. This division of the UK-based **Goldfinch Group** specializes in financing, production, and cultivating a creative ecosystem for content. The initiative aims to support next-generation storytelling and extend regional intellectual property (IP), while also forging connections between brands and audiences across **Asia**, **MENA** (Middle East and North Africa), and the **Global South**.

V47 Entertainment is strategically positioned at the intersection of culture, creativity, and finance. This new venture seeks to create a pathway for brands to engage in entertainment-led cultural IP, which spans films, series, anthology formats, microdramas, digital worlds, and creator-driven projects with the potential to cross multiple markets.

Lesley John, CEO of Virtue Asia, remarked, “As we look into 2026, the creative industry is being reshaped by a simple truth: culture leads brands. Audiences no longer want brands to interrupt culture; they want them to actively contribute to it. With V47, we’re giving brands the ability to build signature entertainment properties—worlds, stories, and cultural experiences that audiences choose to spend time with. As AI automates the functional layers of marketing, entertainment becomes the next frontier for brand relevance.”

The collaboration merges **Virtue Asia**'s deep cultural insights and creative expertise with **Goldfinch**'s solid financing structures, production capabilities, and extensive global entertainment networks. This partnership is designed to empower brands to create and scale entertainment IP that holds both cultural significance and long-term commercial viability.

John emphasizes the shift in cultural dynamics, stating, “Asia is now shaping what the world wants next, reversing decades of west-to-east cultural flow. Brands operating here have an unprecedented opportunity to lead global culture from this region. V47 allows brands to build cultural capital where influence is accelerating the fastest.”

Phil McKenzie, COO and Co-Founder of **Goldfinch**, further elaborated on the venture: “V47 blends culture, capital and creativity in a way the industry hasn’t seen. It combines the parts of the market we’re most excited about: the rise of the Global South, new financing models, and deeper collaboration with brands. By engineering marketing, storytelling, and distribution together from day one, and building content hand-in-glove with brands, we’re generating IP with scale and monetization baked in, creating real strategic and commercial upside for every partner involved.”

Justin Deimen, Founding Partner at **Goldfinch International**, also weighed in, saying, “Goldfinch has long believed that the next generation of global entertainment will be driven by new partnership models and new centers of cultural gravity. V47 embodies that shift. By combining Goldfinch’s financing and production engine with **VIRTUE**’s cultural insights and brand relationships, we’re creating a platform where brands can participate meaningfully in storytelling that travels, endures, and resonates.”

David Webster, Chairman of V47 Entertainment, added, “V47 is built on a simple conviction: brands have a far bigger role to play in shaping culture than the traditional advertising model allows. This venture gives brands a seat at the creative table, not as sponsors, but as partners in the development of film, series, formats, and cultural IP. It’s a model built for the markets, defining what global culture will look like next.”

V47 will adopt a proprietary development approach that integrates music, gaming, film and TV, live events, and creator ecosystems. This model encompasses brand integrations, entertainment-led campaigns, and original IP, ensuring that brands are involved from the inception of the development process.

The studio's first slate is currently in the works, with plans to unveil it in Q1 2026. This debut will feature two original unscripted docuseries, a live event series, a microdrama, a competition-based TV format, and an animation project, all designed to reflect V47’s focus on merging brand participation, cultural understanding, and entertainment production.

The launch of V47 Entertainment signifies a pivotal moment in the evolving landscape of branded entertainment, particularly in key regions like Asia. As brands continue to seek authentic connections with their audiences, V47 stands poised to redefine how cultural narratives are shaped and shared.