Local Realtor Shockingly Reveals $2 Million Secret on Jimmy Fallon—You Won't Believe What Happens Next!

PORT ST. JOE, Fla. (WJHG/WECP) — A local real estate agent, Sabrina Burke, recently made her debut on national television, stepping into the spotlight for an unexpected challenge. Known primarily as the mother of TikTok creator Emma Grace and a local businesswoman, Burke's journey took a dramatic turn when she received a call from NBC.

“NBC called me and said, ‘look, we have a new show we’re doing, it’s marketing, it’s a big-name host, we can’t tell you who it is,’” Burke shared. To her surprise, she found herself filming with Jimmy Fallon in New York City for a reality competition show called On Brand.

The premise of On Brand is intriguing: contestants from diverse backgrounds, not just marketing professionals, compete to create advertisements for recognized companies such as Dunkin’ Donuts, Sonic, KitchenAid, Southwest Airlines, and Marshall’s. The unique twist is that the winning advertising campaign from each episode is rolled out in real-time, transforming the contestants' ideas into real ads.

With more than 30 years of experience as a real estate agent in Port St. Joe, Burke admitted she never envisioned herself taking on a challenge like this. “It was so many different types of marketing that I’d really never been exposed to,” she said. "I’ve sold real estate pretty much my whole career, so I knew how to sell houses and properties, but I didn’t know that I could market and sell anything else.” Burke expressed pride in her ability to expand her skills beyond real estate.

What motivated her to seize this opportunity was a life-altering experience she faced in 2024. Burke was struck by lightning, an event she initially thought would be fatal. “I always thought you get struck by lightning, you die and that’s it. I didn’t realize that you actually can survive,” she explained. The lightning strike left her limping for a while, but it also gave her a new perspective on life.

“When this opportunity came up, I thought, God didn’t save me for no reason. This was a one-in-a-million opportunity, and I had survived a one-in-a-million event,” Burke reflected. This newfound appreciation for life propelled her to participate in On Brand.

Burke's experience on the show transcended mere competition; it was also about representation. She emphasized, “I feel like I showed up and represented, represented the South, represented women in their 50s, represented people from other careers, realtors that can go market other things.” Her determination to represent these demographics resonated throughout her performances.

Throughout the season, Burke appeared in every episode and made it to the semifinals, showcasing her talents and breaking stereotypes associated with age and career transitions. Her journey exemplifies not only personal growth but also the versatility of skills gained through years of experience in a specialized field like real estate. Burke’s story serves as an inspiration for many, highlighting the value of stepping out of one’s comfort zone and embracing new challenges.

To catch all the action and see how Burke fared on On Brand, viewers can tune in to the show and witness her journey unfold. Her story underscores the idea that it’s never too late to reinvent oneself, regardless of past experiences. In a world where individual stories and journeys can inspire others, Burke's narrative stands out as a testament to resilience and courage.