BMW's Shocking Takeover of ALPINA's Social Media: What You MUST Know Before December 31!

In March 2022, the BMW Group acquired the rights to the ALPINA brand, marking a significant shift in the automotive landscape. However, the transition hasn’t been immediate; the existing agreement governing ALPINA operations continues until December 31, 2025. As that deadline looms, the automotive community is beginning to see what this acquisition means for the future of ALPINA.

One of the most notable changes is the transfer of control over ALPINA's social media accounts to BMW, set to take place on the last day of this year. It’s important to note, however, that the official ALPINA Classic account will remain independent from BMW. This account will continue to provide services, parts, and accessories for both modern and classic ALPINA models, ensuring that loyal customers still receive the care they expect.

Moving forward, the BMW Group will take charge of which newly launched ALPINA-badged vehicles hit the market. The first in this new lineup is anticipated to be the 7 Series “G72,” which will essentially offer a fully optioned “G70” equipped with exclusive ALPINA enhancements inside and out. Instead of a single B7 model, ALPINA is set to offer a trio of options: the 740, the 760, and an electric variant known as the i7 70. While the lavish sedan is expected to be unveiled next year, it might not hit the market until 2027. Following this launch, the second-generation X7 will also receive the ALPINA treatment as the “G69,” available in both gasoline and electric powertrains.

Despite some concerns circulating on social media that BMW may dilute the ALPINA brand to merely a trim level across its portfolio, sources indicate that this will not happen. ALPINA is strategically moving upmarket to bridge the gap to Rolls-Royce, which may come at the cost of entry-level models such as the B3/D3 and B4/D4. Notably, the B5 is also unlikely to make a return. Currently, the focus remains squarely on the 7 Series and X7.

This acquisition signifies the end of an era for ALPINA, which has played a pivotal role in tuning and racing BMWs since its founding 60 years ago. The company started producing cars in 1978, and by 1983, it was officially recognized as a vehicle manufacturer by the German Federal Motor Transport Authority.

For those still interested in the ALPINA legacy, the Bovensiepen family, overseers of the brand, are working on a new venture. Andreas and Florian Bovensiepen are preparing to unveil a Zagato-designed M4 Convertible that has been transformed into a coupe with a fixed double-bubble roof. They have established the Bovensiepen brand to create new, low-volume, high-priced vehicles, ensuring that the spirit of ALPINA continues even as the brand evolves under BMW's ownership.

As BMW integrates ALPINA into its broader strategy, car enthusiasts and potential buyers alike will be watching closely to see how this historic brand retains its unique identity while adapting to a new corporate structure. The successful blending of ALPINA's bespoke craftsmanship with BMW's engineering prowess could set a new standard in luxury automotive offerings.