XSOLLA's Game-Changing Move at London Games Festival: What You MUST Know NOW!

LOS ANGELES – APRIL 13, 2026 – In a significant move for the gaming industry, Xsolla, a global video game commerce company, announced its presence at the London Games Festival 2026, running from April 13–19. The company will participate in various initiatives focusing on gaming accessibility, social impact, and entertainment intellectual property (IP) licensing throughout the week.

"The London Games Festival is one of the most important weeks on the global gaming calendar in the UK, and this year Xsolla is showing up across the areas that matter most to the future of this industry," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. He highlighted that the company is committed to making games accessible to everyone through partnerships with organizations like Stevenage FC and SpecialEffect, exploring the positive changes gaming can drive at the Games for Change Summit, and connecting developers with premium entertainment-based IP through the Xsolla Agency.

Driving Accessibility in Gaming

One of the standout initiatives is Xsolla's charity campaign in collaboration with Stevenage FC and SpecialEffect. Announced in March, the campaign gained momentum as it approached the festival. Xsolla donated the team's kit for the match against Blackpool on Easter Monday, April 6, with SpecialEffect featured as the primary kit brand. In a bid to promote inclusivity, jersey sales will be matched by Xsolla, funding up to 50 accessible gaming setups for disabled gamers. These setups will be delivered through SpecialEffect’s specialist assessment team, underscoring Xsolla's commitment to enabling everyone to enjoy gaming.

For further details on the charity campaign, visit: Xsolla Charity Campaign.

Games for Change: A Summit on Social Impact

The partnership between Xsolla, Stevenage FC, and SpecialEffect will be showcased during the inaugural Games for Change London Summit on April 15, held at the Leonardo Royal Hotel London Tower Bridge. This summit is particularly notable as it marks the first UK edition of the internationally recognized Games for Change program, which has been championing the potential of games and immersive media for over 20 years. The summit aims to unite game creators, educators, researchers, funders, and social innovators to examine how gaming can catalyze positive social change.

During the summit, attendees can expect a fireside chat titled "The Beautiful Games: How Two Playful Communities Teamed Up for Real-World Impact." Participants will include Stuart Dinsey, Chair of Curve Games and a board member at Stevenage FC, and Liam Lawler, Partnerships Manager at SpecialEffect, alongside Xsolla’s Berkley Egenes. This discussion will focus on how the intersection of football and gaming communities can drive substantial changes for players with disabilities.

For more information about the Games for Change London Summit, visit: Games for Change London.

Connecting Developers with Entertainment IP

On April 16, Xsolla will also feature at the Games Meets Music: The B-Side event, a global trade gathering that connects leaders from both the music and entertainment industries. Berkley Egenes will discuss the Xsolla Agency, a comprehensive service launched in March 2026 that aims to connect game developers with premium entertainment-based IP. This service simplifies access to entertainment licenses, facilitated by expert negotiations and well-established industry relationships, offering monetization-focused deals designed to maximize return on investment.

The Xsolla Agency is built upon a robust global commerce infrastructure that supports over 1,500 game developers in more than 200 geographies. Its features include access to over 1,000 payment methods and various operational services that are now also available to filmmakers and musicians, which allows creators across the entertainment spectrum to reach diverse audiences and achieve sustainable monetization without the hassle of developing complex in-house systems.

For more information about the Xsolla Agency, visit: Xsolla Agency.

To learn more about Xsolla’s extensive participation at the London Games Festival, visit: London Games Festival.

About Xsolla: Xsolla is a global commerce company headquartered in Los Angeles, California. The company provides a comprehensive suite of services for game developers, regardless of their size, from indie studios to AAA developers. Xsolla's solutions encompass direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products, enabling developers to fund, distribute, market, and monetize their games effectively. Trusted by over 60% of the top 100 highest-grossing games, Xsolla operates as a merchant of record across more than 200 geographies.

About Games for Change: Since its inception in 2004, Games for Change has empowered game creators to leverage gaming and immersive media to drive real-world change. The initiative collaborates with technology and gaming firms, nonprofits, foundations, and government agencies to host events, public arcades, design challenges, and youth programs aimed at societal improvement.

About SpecialEffect: SpecialEffect is a UK-based charity that focuses on reintroducing fun and inclusion into the lives of people with physical disabilities through gaming. Their specialized assessment team customizes gaming control setups for individuals, ensuring that everyone can enjoy gaming to the fullest regardless of their abilities.

About Stevenage FC: Founded in 1976, Stevenage FC is a professional football club located in Hertfordshire, England, competing in EFL League One. Known for its strong community focus and passionate fan base, the club continues to make strides both on and off the pitch.