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As TWICE, the iconic K-pop girl group, embarks on their ‘THIS IS FOR’ World Tour, they take a moment to reflect on a decade of music, growth, and evolving artistry. During an exclusive interview backstage at the Kia Forum, the nine members—Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—shared insights on their new anniversary release, “TEN: The Story Goes On,” which features solo tracks from each member for the first time. This milestone not only celebrates their journey but also showcases their individual talents and collective strength.

In their discussion with Associated Press entertainment journalist Liam McEwan, the group opened up about what success means to them now compared to when they first debuted. Initially, achieving chart success and breaking records were the primary indicators of their accomplishments. However, as they’ve matured as artists and individuals, the definition of success has shifted. “There’s so much more we can do,” Jihyo remarked, emphasizing their commitment to pushing boundaries and exploring new musical directions.

The creative process behind their comebacks is a collaborative effort, often initiated through group chats and brainstorming meetings. This dynamic approach not only helps in generating ideas but also strengthens their bond as a group. “We want to create something that resonates with our fans while staying true to ourselves,” Mina noted. This sentiment highlights their dedication to both their artistry and their fanbase, known as ONCE.

As each member embarks on solo projects and subunit activities, balancing these ambitions with their collective identity poses a unique challenge. However, their willingness to embrace this evolution speaks volumes about their adaptability in the fast-paced entertainment industry. This balance is evident in their recent contribution to the Netflix series “KPop Demon Hunters,” where they showcased their versatility through the track “Takedown.”

For TWICE, the journey is just beginning. As they celebrate a decade of milestones, they remain committed to exploring new sounds, styles, and themes that reflect both their personal growth and their shared experiences. “We want to keep surprising our fans,” Chaeyoung said, underscoring their desire to innovate and evolve continually.

K-pop, as a genre, has witnessed explosive growth over the past decade, with groups like TWICE leading the charge. Their success story not only highlights the global appeal of K-pop but also the impact of dedicated fan engagement and innovative marketing strategies. TWICE’s evolution mirrors the changes within the industry itself, where artists increasingly seek to express their individuality while maintaining their group identity.

As they look ahead, TWICE is poised to further cement their legacy in the music world. Their ability to blend personal artistry with collective performance makes them a unique force in the industry. With plans for new music and performances on the horizon, fans can expect that the next chapter will be as exciting as the last.

In conclusion, TWICE’s journey over the past decade is a testament to their resilience and artistry. As they reflect on their past and navigate their future, the group’s commitment to innovation and authenticity will undoubtedly keep them at the forefront of the global music scene. And as they remind us, “There’s so much more we can do.”