Snoop Dogg's Shocking New Chip Flavors Are Here—You Won't Believe What They're Made Of!

In a move that could reshape the landscape of snack foods, hip-hop legend Snoop Dogg and entrepreneur James Lindsay have officially launched a new line of health-conscious kettle chips at Costco. This collaboration marks the first time that their hip-hop-driven snack brands have made a foray into the larger warehouse retail market, signaling a strategic shift for the well-known brand, Rap Snacks.

Debuting on March 9, 2026, the new product line features the Snoop Box, a 36-count variety pack that showcases a partnership between Rap Snacks and Lindsay’s “better-for-you” label, Do The Right Thing. Initially, customers can find these snacks in Costco locations across six states: Washington, Oregon, Idaho, Montana, Utah, and Alaska.

“I joined Rap Snacks because it represents culture, ownership, and community,” Snoop Dogg stated. “With Do The Right Thing, we’re showing the youth that you don’t have to sacrifice flavor or authenticity to make better choices. We’re giving our communities options that still hit on taste, speak to our language, and support a healthier lifestyle.”

The Snoop Box variety pack tantalizes taste buds with three distinct flavors: Maple BBQ, Sour Cream, Cheddar & Ranch, and a unique blend called “All In,” which combines salt and vinegar, cheddar, barbecue, onion, and garlic. This diverse flavor profile not only caters to a wide range of consumer preferences but also emphasizes quality ingredients.

In a market increasingly focused on health and wellness, the launch of these kettle chips is particularly noteworthy. Cooked in 100% avocado oil, these chips are marketed as gluten-free, GMO-free, and devoid of artificial colors. This aligns with a growing consumer demand for snacks that are not only delicious but also made with cleaner ingredients.

James Lindsay, founder and CEO of both brands, elaborated on the significance of this partnership. “We wanted to bring our mission to a mainstream audience,” he explained. Given Snoop Dogg’s longstanding ties with Rap Snacks, the collaboration felt like a natural progression. “This partnership allows us to scale our reach while promoting a healthier lifestyle,” he added.

While the initial launch is limited to the Pacific Northwest and select Western states, both Snoop Dogg and Lindsay are optimistic about a national expansion in the future. Currently, Rap Snacks has a presence in over 40,000 retail locations nationwide through various partnerships, and this move into Costco could significantly amplify their market presence.

The implications of this launch extend beyond just the introduction of a new snack. It reflects a broader trend within the food industry where health-conscious options are becoming increasingly important, particularly among younger consumers who prioritize both taste and nutrition. As brands like Rap Snacks take steps to align themselves with these values, they are also contributing to a shift in consumer expectations—one that demands authenticity and cultural relevance.

The launch of Snoop Dogg's kettle chips at Costco is a significant moment for the intersection of hip-hop culture and the snack food industry. As consumers continue to seek out healthier options without sacrificing flavor, this new product line represents a promising venture into a space where hip-hop culture can influence mainstream dietary choices.