You Won't Believe Which Reality Stars Just Signed With Reach—Their Shocking Transformations Inside!

In a significant move for the talent landscape of the Middle East, Reach, a prominent marketing and talent agency, has announced four exclusive signings to its talent division. The latest additions include Dubai’s original influencer, Mais Mustafa, Netflix star Chafic Yactine, and the popular husband-and-wife duo Maram Al Dahabi and Nasoh Malas.

Mais Mustafa has been a trailblazer in the region's digital sphere since 2015, amassing a dedicated following of over 330,000 on Instagram. Originally from Iraq, she captivates audiences with her authentic and relatable posts that focus on travel and family, all presented with a distinctive style. Her bilingual content, available in both English and Arabic, signifies the evolution of modern content creation, blending authenticity with a touch of Middle Eastern glamour.

Joining her at Reach is Chafic Yactine, known for his breakout role in the popular Netflix series Love Is Blind, Habibi. Chafic quickly became a household name in the UAE, gaining attention for his cheeky charisma, even though his quest for love on the show did not culminate in a lasting relationship. Nevertheless, he has successfully transitioned into the realm of content creation and brand partnerships, consistently showcasing his charm and vibrant personality.

The agency also welcomed Maram Al Dahabi and Nasoh Malas, who collectively boast a loyal following of over one million fans on social media. Maram, a well-known fashion and lifestyle influencer, is celebrated for her colorful life and impeccable style, while Nasoh, a charismatic TV presenter on Blinx, brings his engaging persona both on-screen and off. Their combined appeal reflects the growing trend of relatable, aspirational content that resonates with diverse audiences.

Ihab Ghazal, CEO and Founder of Reach, expressed excitement about the new partnerships, stating,

“Mais, Chafic, Maram and Nasoh each represent a different side of the region’s incredible creative talent, from Mais, one of the region’s original influencers with an established and trusted voice, to Chafic’s classic star factor and Maram and Nasoh, whose chemistry and creativity together are pure magic. Each of them brings something unique to the table and together they strengthen Reach’s growing community of standout creators. We’re excited to help them elevate their brands, explore new opportunities and continue shaping the future of content in the Middle East.”

With the support of Reach, these creators are expected to expand their personal brands and engage in new collaborations with top-tier brands in the region. Their partnerships come at a time when the digital landscape is rapidly evolving, presenting both challenges and opportunities for content creators. The ability to adapt to these changes while maintaining unique voices will be crucial as they navigate the dynamic world of social media.

As these influencers join forces with Reach, they are poised to not only enhance their digital presence but also to redefine the parameters of content creation in the Middle East. The agency's commitment to fostering talent and facilitating innovative partnerships underscores the growing importance of digital influencers in today's marketing landscape.