Mollie Hanna Lang's Bold Move: How Her New Role Could Transform Luxury for YOU!

Pittsburgh, Pa. (February 9, 2026) — In a significant move for the real estate sector, **Howard Hanna Real Estate Services**, the largest family-owned and operated full-service real estate broker in the United States, has appointed **Mollie Hanna Lang** as the new **Director of Luxury Marketing & Marketplace Operations**. This appointment underscores the company's commitment to strengthening its position in the luxury real estate market, as Lang will lead the strategic evolution of the Hanna Luxury brand and oversee the expansion of the company's agent Marketplace platform.

Lang transitions into this key role as a seasoned **Top Producer**, bringing a unique blend of high-level marketing strategy and on-the-ground sales experience. Her background enables her to create a potent "1-2 punch" for the organization: the sophisticated vision of a global marketer combined with the sharp instincts of a high-volume sales professional. Before her tenure in real estate, Lang gained invaluable experience managing marketing strategies for two globally recognized brands and further refined her skills in luxury marketing while working with a prestigious **international hotel consortium**. This experience has equipped her with a deep understanding of how to engage the ultra-high-net-worth consumer effectively.

This strategic appointment is more than just a leadership change; it represents a direct investment in the agents of Howard Hanna. By leveraging Lang’s expertise, the company aims to deliver several key initiatives:

• Scalable Luxury Ecosystems: Simplifying complex global marketing tactics into practical tools that agents can use to secure high-end listings.
• Strategic Partnerships: Expanding the reach of the Hanna Luxury brand through elite, global affiliations, which could enhance the company's visibility and reputation in the luxury market.
• The Marketplace Advantage: Differentiating agents through a curated, tech-forward vendor platform designed to assist them in succeeding in a competitive market.

“This leadership appointment reflects our commitment to innovation,” stated **Leah Gibbons**, Chief Marketing Officer of Howard Hanna. “Mollie brings a unique combination of luxury expertise and marketing leadership. She doesn’t just understand the brand; she understands exactly what an agent needs to win in a competitive room.”

In her newly defined role, Lang will collaborate with senior executives and regional leaders to elevate marketing experiences across Howard Hanna's multi-state footprint. Her mission is clear: to position Howard Hanna as the premier authority in luxury real estate, while simultaneously equipping agents with the sophisticated resources necessary to thrive in the modern market.

**Howard “Hoby” Hanna**, the company's CEO, emphasized the significance of this appointment, stating, “With her background in luxury residential real estate and global marketing strategy, Mollie brings a sharp perspective on what today’s high-end consumers and agents expect. Her leadership will be a catalyst for growth across our entire ecosystem.”

Founded more than 60 years ago, Howard Hanna Real Estate Services operates over 500 offices across 15 states, employing around 15,000 sales associates and staff. The company offers a wide range of services, including real estate, mortgage, title, and insurance. Through its proprietary **Hanna Success System**, the company claims its agents achieve 53% more business than agents at the top 1,000 brokerages nationally. This innovative approach positions Howard Hanna as a formidable player in the competitive real estate market, particularly in the luxury segment.

As Lang steps into this transformative role, her extensive experience and focused vision may well define the future trajectory of the Hanna Luxury brand, and in turn, impact the broader luxury real estate market across the United States.