You Won't Believe How This Woman Turned $5,000 into a Health Empire—Discover Parvaa ImmunoCare's Secret!

A woman-led health startup, Parvaa ImmunoCare Private Limited, founded by wheatgrass and probiotic specialist Deeba Arif, has emerged as a significant success story among the startups funded by the Agri Business Incubation Centre (ABIC) at Chaudhary Charan Singh Haryana Agricultural University (HAU) in Hisar. The journey from concept to commercialization was facilitated by the support of ABIC and the RKVY-RAFTAAR scheme, which aims to promote entrepreneurship in agriculture.

Reflecting on her experience, Deeba Arif stated that the incubation support was instrumental in strengthening her startup technically and enabling full-scale commercialization. She noted, "The guidance I received was crucial; transitioning from an idea to a fully operational business would have been extremely challenging without structured support." ABIC granted her project ₹5 lakh, which played a vital role in its development.

During her one-month incubation training at ABIC, Deeba received comprehensive support covering essential areas such as product development, business planning, regulatory compliance, marketing, and scaling strategies. The expert mentorship and financial backing allowed Parvaa ImmunoCare to move smoothly from the pilot stage into commercial operations.

Recognized for her efforts in promoting health through food, Deeba has also made significant contributions to supporting cancer patients through food-based healing. Her dedication earned her a Lifetime Achievement Award for her work in social health awareness. Her guiding philosophy, "Let Food Be Thy Medicine," underpins the core values of the Parvaa brand, which emphasizes educating the public about foods that both harm and heal.

Parvaa ImmunoCare offers a diverse range of bioavailable products, including wheatgrass, black garlic, Renewlac, kefir bullets, fruit bubbles, and fermented vegetables. The startup is now focused on strengthening farmer linkages and promoting best agricultural practices, thereby enhancing value addition and improving farmer incomes while delivering health-centric products to consumers.

Highlighting the role of incubation centers like ABIC, a spokesperson stated, “They act as bridges between research, entrepreneurship, farmers, and markets. With structured incubation and sustained guidance, ABIC is contributing to inclusive growth and a resilient startup ecosystem under the RKVY-RAFTAAR Scheme of the Union Ministry of Agriculture and Farmers’ Welfare.”

The success of Parvaa ImmunoCare not only showcases the potential of woman-led businesses but also reflects the importance of support systems for startups in the agricultural sector. As the startup landscape continues to evolve, initiatives like ABIC and the RKVY-RAFTAAR scheme are crucial in fostering innovation and sustainable practices that benefit both entrepreneurs and the agricultural community at large.

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