ASUS Shocks Fans: No New Smartphones in 2023? Here’s What That Means for You!

In a significant shift for the tech industry, **ASUS** appears to be moving away from its smartphone business. Recent statements from Chairman **Jonney Shih** indicate that the company does not plan to release new phone models in the future. While Shih did not explicitly confirm that smartphones would be entirely phased out, he acknowledged this as a possibility, signaling a notable pivot in the company’s strategy.

Reports had previously suggested that ASUS would refrain from introducing smartphones in 2026, but Shih's recent comments imply that this hiatus may extend beyond a single year. Despite this change, he reassured customers that existing ASUS smartphones will continue to receive software updates and warranty support, which may provide some comfort to loyal users.

This decision is emerging amidst a broader landscape of tech innovation. Shih hinted at a potential focus on **AI-related projects**, including areas such as robotics and **smartglasses**. This aligns with a growing trend among tech companies to explore and invest in **artificial intelligence** and augmented reality technologies, which are seen as the next frontier in consumer electronics.

At the start of the month, **CES**, one of the largest tech trade shows, showcased several exciting innovations from ASUS that do not involve smartphones. The company introduced dual-screen laptops and a pair of gaming smartglasses, underscoring that, even if the smartphone segment is being abandoned, ASUS will continue to roll out competitive and innovative products in other categories.

This pivot away from smartphones reflects broader industry dynamics. Over recent years, smartphone manufacturers have faced increasing competition and market saturation, leading many to rethink their strategies. Companies like **ASUS** are reevaluating their portfolios to focus on products with higher growth potential. The shift toward AI and other next-gen technologies may well be a strategic move to capture new markets and respond to changing consumer demands.

As the tech landscape continues to evolve, ASUS’s potential departure from the smartphone market aligns with shifts seen across the industry. Major players are increasingly investing in emerging technologies that promise to reshape how consumers interact with devices. Moving forward, it will be crucial to monitor how ASUS navigates this transition and what new products they bring to market in their renewed focus on AI and related technologies.

For now, ASUS remains a significant player in the tech industry, even as it steps back from smartphones. The company's commitment to providing continued support for existing devices indicates a responsible approach to customer relations amidst these changes. As more details emerge about their future plans, consumers and industry watchers alike will be keen to see how ASUS adapts to this new chapter.